![]() The ACCC decided it was appropriate to issue four infringement notices ($6,600 for each notice) to Dodo, one for each type of media on which the advertisements were published. The ACCC had reasonable grounds to believe that Dodo contravened section 53(e) of the Trade Practices Act 1974* which prohibits a corporation from making a false or misleading representation about the price of goods or services. This meant that a customer signing up to the plan would have to pay a minimum monthly charge of $69.80, not $39.90. ![]() In the ACCC's view, the advertisements represented that customers could purchase the broadband service alone for $39.90 per month, when in fact consumers could only purchase that plan if they also purchased a home telephone plan, the minimum cost of which was an additional $29.90 per month. On 21 December 2010 the ACCC issued the infringement notices because it had reasonable grounds to believe that Dodo made false or misleading representations about the price of its services in advertising its Unlimited ADSL2+ broadband plan.Ä«etween August and early October 2010, Dodo conducted a promotional campaign which included advertising on television, radio, billboards and its website for its Unlimited ADSL2+ Broadband plan. ![]() Dodo Australia Pty Ltd has paid four infringement notices totalling $26,400 issued by the Australian Competition and Consumer Commission. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |